Bring labels and brochures to life with Augmented Reality

Bring labels and brochures to life with Augmented Reality

Bringing labels to life with augmented reality (AR) is a way to enhance the customer experience by adding digital content to physical product labels. By using a smartphone or tablet, customers can scan a product label and see additional information, images, or videos overlaid onto the physical label through an AR app.

Here are some benefits of bringing labels to life with augmented reality:

Enhanced customer engagement: By providing additional content through AR, customers can engage with a product in a more interactive and immersive way.

Increased brand awareness: By using AR to provide unique and memorable experiences, businesses can differentiate themselves from competitors and increase brand awareness.

Better product education: AR can be used to provide customers with more detailed information about a product, its features, and its benefits.

Improved sales: By providing customers with a more engaging and informative experience, businesses can increase the likelihood of a purchase and improve sales.

Data collection: By tracking customer interactions with AR content, businesses can collect valuable data about customer preferences and behavior.

When you compete with hundreds of other products, your labels need to be able to attract potential customers. Unfortunately, you don’t always have a lot of room to humanize your brand so people know what your company is about.

AR can help you showcase your brand through behind-the-scenes content that gives shoppers a more intimate look at your business. AR technology can allow customers to get a peek at the people and processes that make your business work. This allows shoppers to see the human side of your brand, which can help them develop a closer relationship with your brand.

There are several behind-the-scenes paths that you can choose:

  • Give customers insights into how your products are made or highlight the team members who make it possible
  • Highlight new developments or experiments that will appear on the shelves in the future
  • Provide a video tour of your business

Data collection with augmented reality (AR) involves using AR technology to gather and analyze data about the physical world. By overlaying digital information onto the physical environment, AR can be used to collect and analyze data about a variety of objects, environments, and activities.

Here are some examples of how AR can be used for data collection:

Field service and maintenance: AR can be used to provide real-time data on equipment and assets during maintenance and field service operations. For example, an AR system can overlay information about the performance and maintenance history of a machine onto its physical components.

Quality control and inspection: AR can be used to improve quality control and inspection processes by providing real-time data and feedback on product quality. For example, an AR system can overlay quality metrics onto a product during inspection, making it easier to identify defects and ensure compliance with quality standards.

Training and education: AR can be used to collect data on training and education performance, such as tracking user engagement, retention, and performance metrics. For example, an AR system can track user interactions with training materials and provide real-time feedback and guidance.

Analytics and reporting: AR can be used to gather and analyze data on customer behavior, product usage, and other metrics. For example, an AR system can collect data on customer interactions with products and services, providing insights into customer preferences and behavior.